Supplier Donor Onboarding

Thank you for being a Whole Foods Market Foundation supplier donor!  

We’re grateful for your support of our mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability. 

Since 2005, Whole Foods Market Foundation has invested over $200 million across 16,754 organizations in 81 countries. This impact is only made possible through the generous support of partners like you. Since Whole Foods Market covers the Foundation’s operational expenses, 100% of your donation will be invested in supporting our programmatic causes in local and global communities.  

To ensure a smooth start to your onboarding, we've prepared an overview of next steps and submission requirements to initiate the process.    

Getting Started

Please review the requested onboarding documents from the appropriate checklist below and upload all required documents to the Supplier Partnership Onboarding Form by the timeline noted to help us promote your generous support.

ACTION ITEMS CHECKLIST FOR EACH PROGRAM

Click on the + to expand each donor program you've joined below and complete the steps in the onboarding process. 

  • Assets due: 6 weeks prior to in-store activation

    • Sign your Commercial Co-Venture Agreement via DocuSign 

    • Download the Scanback Donation Submission Document here.

    • Complete the Supplier Sponsor Onboarding Form here and upload your Scanback Donation Submission Form and preferred logo for inclusion on our Brand Sponsors page.

    *If you are launching a new product in-store, we recommend planning the Scanback 4-6 weeks out from product availability 

  • Assets due: 6 weeks prior to in-store activation

    • Sign your WFMF Sponsorship Agreement via DocuSign 

  • Asset due: 6 weeks prior to in-store activation

    • Sign your Sponsorship Agreement via DocuSign

    • Download the Scanback Donation Submission Document here.

    • Complete the Supplier Sponsor Onboarding Form here and upload your Scanback Donation Submission Document and preferred logo for inclusion on the pendant screen and our Brand Sponsor page.

    *If you are launching a new product in-store, we recommend placing the scanback 4-6 weeks out from product availability.

  • Assets due: 8 weeks prior to program activation

    • Complete the Supplier Partnership Onboarding Page here and upload 1) your completed Priority Products Submission Form and 2) preferred logo for your in-store top donor shelf tag sign and inclusion on the Foundation's sponsorship page.

ASSET REVIEW PROCESS 

Prior to activation, we'll share program creative assets for you to preview. Whole Foods Market and the Foundation retain creative control to ensure assets fit seamlessly into the WFM shopping experience.  

 

FOUNDATION INVOICE PROCESS 

You will receive an invoice containing our banking information for ACH or EFT payments. All donations are made directly to Whole Foods Market Foundation, a registered 501(c)(3) organization, that operates separately from Whole Foods Market, the retail business.  

We invoice upon completion of the activation period, except for the Landing Pages Omnichannel program, invoicing occurs within the initial program launch month. If you would prefer to be invoiced earlier, please reach out to us to adjust invoice timing.  

PROGRAM MESSAGING 

Thanks for going above and beyond in building awareness about our collective mission. Please see our Messaging Toolkit for mission statements, ready-to-go social content, and communication guidelines to support your marketing and education needs.

We are available to join a team call, visit your facility, or meet up for a day in the field. To coordinate messaging and collaborative team events contact Ashley Reinhardt at ashley.reinhardt@wholefoods.com.  

Please see our messaging toolkit with information about our community-based programs, social messaging templates, photos, and other assets to support your communication engagement plans.   

STAY CONNECTED 

During the onboarding process you can opt-in to receive periodic email updates about the Foundation's initiatives and the meaningful impact of your contribution. We look forward to keeping you informed about how your support is making a difference in the communities we serve.

Stay connected and don’t forget to follow and share on social media!