Sonya Gafsi Oblisk, a retail and consumer packaged goods veteran with 25 years of experience, serves as Vice President, Worldwide Grocery Stores (WWGS) Private Brands & Marketing and Whole Foods Market Chief Merchandising & Marketing Officer. In this role, she is responsible for the global private brands food portfolio at Amazon and all consumer marketing for physical store banners. In addition, she serves as the general manager of Whole Foods Market leading the merchandising, ecommerce, marketing, sustainability and strategic planning functions.

During her decade at Whole Foods Market, Gafsi Oblisk has transformed the customer experience by building the marketing function from the ground up and leading the comprehensive integration of Amazon Prime services including grocery delivery subscriptions. She has notably made her mark spearheading initiatives that significantly reduced prices, delivering affordability at scale while maintaining quality standards. She architected a comprehensive price strategy through everyday value pricing and promotional programs, while expanding the private label portfolio. Her leadership in sustainable practices includes launching Sourced for Good and spearheading food waste reduction initiatives through programs like Enjoy Today and Too Good To Go.

Prior to joining Whole Foods Market in 2016, she served as Vice President of Marketing for Sam's Club at Walmart. Gafsi Oblisk earned her MBA from The Anderson School at UCLA and a Bachelor of Arts degree from Emory University. An avid scuba diver, she resides in Austin with her husband Dave.