Logo celebrating the 20th anniversary of Whole Foods Market Foundation, established in 2005. The logo features a circular design with green and brown elements, including the number 20 and the words "th anniversary," and a small green banner with "th."

20th Anniversary Messaging Toolkit

Thank you for celebrating with us!

With the help of supporters like you, we’re commemorating 20 years of serving our local and global communities. This toolkit provides an overview and key resources to help you communicate about Whole Foods Market Foundation’s 20th anniversary. It includes approved logos, social media messaging, graphics and talking points to ensure consistent communication across all platforms.

About Whole Foods Market Foundation

Whole Foods Market Foundation is on a mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability.

Our Areas of Work

20th Anniversary Campaign Overview

  • Campaign Message: “Celebrating 20 Years of Collective Impact”

  • Impact Message: “Since 2005, the Foundation has committed more than $206 million to support 17,713 transformative organizations across 81 countries, impacting millions of lives. 

  • Campaign Dates: Sunday, October 12 - Friday, October 31

A greenhouse on a farm with rows of vegetables growing in front. Mountains are visible in the background. There are numbered markers along the vegetable rows.

Expanding Healthy Food Access

Improving individual and community health by expanding access to fresh, healthy food and nutrition education to fresh produce growers and distributors, healthy collaborative partnerships and nutrition education programs.

Two young boys serve themselves salad and food from a cafeteria line at a school named Bronze School, with other children visible in the background.

Improving Children’s Nutrition

Enhancing children’s wellness by improving access to nutritious foods, supporting healthy food education, and building professional development to sustain those changes by funding garden and bee grants and school food transformation work.

A woman in traditional colorful clothing smiling and standing among green plants in a greenhouse or garden.

Alleviating Global Poverty

Helping people living in poverty build long-term financial resilience through income growth and savings by providing funding to organizations supporting micro-entrepreneurs and smallholder farmers with financial access, education, training and agricultural support.

Social Media Messaging

Use our messaging below to talk about your support - feel free to make it in your own brand voice and tone!

SOCIAL HANDLES

Facebook: Whole Foods Market Foundation

Instagram: @WholeFoodsFoundation

LinkedIn: Whole Foods Market Foundation

Hashtag: #WFMF20

Short Form

Happy 20th Anniversary, @ Whole Foods Foundation! We’re proud to support their commitment to expand healthy food access, improve children’s nutrition, and help alleviate global poverty. Join their celebration: https://bit.ly/4gMVWz8 #WFMF20

Long-Form Impact

As a proud supporter of @ Whole Foods Market Foundation, we’re thrilled to celebrate their 20th Anniversary! Over the last two decades, the Foundation has committed more than $206 million to support 17,713 transformative organizations across 81 countries, impacting millions of lives. Learn more about their work at https://bit.ly/4gMVWz8 #WFMF20

WFM Foundation Graphics

Click on an image to “save as” a .png

  • Happy woman smiling and watering plants in a field with trees in the background, celebrating Whole Foods Market Foundation's 20th anniversary
  • Group of women at a farmers market booth with fresh vegetables and fruits, colorful mural background, and a yellow tent overhead.
  • Young girl with braided hair holding a cucumber in a greenhouse or farm setting, wearing a navy dress with pink flamingo print, celebrating Whole Foods Market Foundation's 20th anniversary in 2005.
  • A man with dreadlocks, glasses, and a plaid shirt smiling while sitting in a garden filled with leafy green vegetables, with a cityscape in the background.
  • A woman laughing and holding a small potted plant inside a greenhouse at a community garden or plant nursery. Several other people are shopping in the background.
  • A woman standing in a green rice field in Malawi, smiling. She is wearing a patterned headscarf and a multi-colored shawl. The background features a cloudy sky and expansive fields.
  • A young girl holding a large bunch of cucumbers and zucchinis in a garden with a wooden fence and green plants in the background.
  • A woman holding a crate of fresh lettuce in a garden, with additional crates of lettuce on the ground, behind a wire fence with rows of growing vegetables, at Newton High School involving Whole Kids and Sandy Hook, UT.
  • A woman crouching in a greenhouse, harvesting green and red tomatoes from a tomato plant. She is wearing a gray shirt, a black vest, and jeans.
  • A young girl smiling and holding freshly harvested carrots in a garden, celebrating the 20th anniversary of Whole Foods Market Foundation.
  • A woman smiling outdoors holding fresh green cabbage leaves, with a logo in the top left corner celebrating the 20th anniversary of the Whole Foods Market Foundation.
  • A woman standing behind a table of fresh vegetables at a market stall, wearing a leopard print dress and bright orange headscarf, smiling. There are various vegetables including limes, carrots, onions, and green peppers on the table.

20th Anniversary Logos

Click on a file type to download Whole Foods Market Foundation and pillar logos.

Download WFM Foundation Green Anniversary Logo (PNG)
Logo celebrating the 20th anniversary of Whole Foods Market Foundation, established in 2005, featuring a stylized apple and green colors.
Download WFM Foundation White Anniversary Logo (PNG)
20th anniversary logo of Whole Foods Market Foundation, celebrating serving since 2005.

Boilerplate

Use our boilerplate below as needed for press release announcements.

Whole Foods Market Foundation is on a mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability. The registered 501(c)(3) non-profit organization, based in Austin, Texas, encompasses the pillars of Whole Cities, Whole Kids and Whole Planet. For more information on the Foundation's work, visit wholefoodsmarketfoundation.org. For ongoing news and updates, follow Whole Foods Market Foundation on Facebook, Instagram, or LinkedIn.