20th Anniversary Messaging Toolkit
Thank you for celebrating with us!
This toolkit provides an overview and key resources to help you communicate about Whole Foods Market Foundation’s 20th anniversary. It includes approved logos, social media messaging, graphics and talking points to ensure consistent communication across all platforms.
About Whole Foods Market Foundation
Whole Foods Market Foundation is on a mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability.
Our Areas of Work
20th Anniversary Campaign Overview
Campaign Message: “Celebrating 20 Years of Collective Impact”
Impact Message: “Since 2005, the Foundation has committed more than $206 million to support 17,713 transformative organizations across 81 countries, impacting millions of lives.
Campaign Dates: Sunday, October 12 - Friday, October 31
Expanding Healthy Food Access
Improving individual and community health by expanding access to fresh, healthy food and nutrition education to fresh produce growers and distributors, healthy collaborative partnerships and nutrition education programs.
Improving Children’s Nutrition
Enhancing children’s wellness by improving access to nutritious foods, supporting healthy food education, and building professional development to sustain those changes by funding garden and bee grants and school food transformation work.
Alleviating Global Poverty
Helping people living in poverty build long-term financial resilience through income growth and savings by providing funding to organizations supporting micro-entrepreneurs and smallholder farmers with financial access, education, training and agricultural support.
Social Media Messaging
Use our messaging below to talk about your support - feel free to make it in your own brand voice and tone!
SOCIAL HANDLES
Facebook: Whole Foods Market Foundation
Instagram: @WholeFoodsFoundation
LinkedIn: Whole Foods Market Foundation
Hashtag: #WFMF20
Sweepstakes CTA
Happy 20th Anniversary, @wholefoodsfoundation! We’re proud to support their commitment to expand healthy food access, improve children’s nutrition, and help alleviate global poverty. Join their celebration by entering their sweepstakes for the chance to win a $500 Whole Foods Market gift card at the link in our bio. (https://bit.ly/4gWrYcg)
Learn More CTA
As a proud supporter of @WholeFoodsMarketFoundation, we’re thrilled to celebrate their 20th Anniversary! Over the last two decades, the Foundation has committed more than $206 million to support 17,713 transformative organizations across 81 countries, impacting millions of lives. Learn more about their work at https://bit.ly/4gMVWz8
WFM Foundation Graphics
Click on an image to “save as” a .png
20th Anniversary Logos
Click on a file type to download Whole Foods Market Foundation and pillar logos.
Boilerplate
Use our boilerplate below as needed for press release announcements.
Whole Foods Market Foundation is on a mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability. The registered 501(c)(3) non-profit organization, based in Austin, Texas, encompasses the pillars of Whole Cities, Whole Kids and Whole Planet. For more information on the Foundation's work, visit wholefoodsmarketfoundation.org. For ongoing news and updates, follow Whole Foods Market Foundation on Facebook, Instagram, or LinkedIn.